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Nobody cares about your product. Literally, nobody—even your mom. Your mom doesn't care about your product; your mom cares about you. And customers care about themselves. Everybody cares about their own quality of life
improving.
Shaan Puri
Shaan Puri's 'Big Mario Marketing' Framework: Nobody Cares About Your Product
From the Vault: These Are the Frameworks Every Entrepreneur Should Learn
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