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The Shaun Ellis question is you survey all your users, and you say 'If you could no longer use this product, would you feel not disappointed, somewhat disappointed, or very disappointed?' He says, if 40% of people say very disappointed, bang—you've got product-market
fit.
Shaan Puri
Product-Market Fit Is Like Chasing a Boulder Downhill
One Question Friday: Hiring Your First Employee
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