Real-time information is the thing that's been missing from your daily life. Everybody is sitting down and making a choice for lunch—'What am I going to eat and why?' And all of us, with very few exceptions, are doing that based on internet advice, something that worked for a friend, or just taste—the way it makes you feel, and unfortunately, that's skipping all of the under-the-hood effects, like the hormonal implications and the long-term compounding interest on those choices.