It's almost like if you're building a personal brand, you have to divorce the word brand. You're just building your personal self.

Mark Sisson's Law - Every 18 months, the number of people who are willing to buy stuff labeled "healthy" or "better for you" will double

You only need one huge success to make everything you've ever done worth it

Building your platform and building yourself as a voice that people trust and look to, that will always pay dividends

Timing is sometimes everything when launching a product

You can't build muscle without doing the kind of work that prompts the body to say, 'Whoa, if this guy is going to be trying to lift this much weight in the future, I have to get stronger.'

For most people, the single greatest exercise you can do if you're trying to get big arms is hex bar deadlifts.

80 to 90% of the inflammation and inflammatory problems people are suffering from is coming from these seed oils ... They were released into the food supply without any studies showing that they were safe.

It's become a cliche on social media now that you have to fail in order to succeed...It's kind of true

The science sort of shows that all the good stuff happens to the human body when we're not eating.

Whether you're a sedentary person who doesn't exercise a lot, whether you're a marathon runner or triathlete and exercising at a high level of aerobic output, whether you're in the gym lifting weights or doing explosive MMA-type stuff—you're always better off getting most of your energy from fat when your heart rate is below 100 BPM.

The longer you go in a day without eating, the more good stuff happens in your body.

Once you've cleaned up your diet, you don't need to be in ketosis 24/7

The pursuit of metabolic flexibility really is the holy grail of health. If you are metabolically flexible, everything else falls into place.

Historically, carbohydrates weren't plentiful. Our ancestors ate ~80 grams of low-glycemic index carbs per day—roots, shoots, and tubers, all locked in a fibrous matrix. These carbs didn't have much of an impact on blood glucose or the secretion of insulin.

If you wake up in the morning and you're not hungry, there's no reason to eat breakfast. Breakfast is, you know, it's been sold as the most important meal of the day; it's not.

So, the way to do this and the way to develop metabolic flexibility is to cut the carbs, is to reduce the amount of glucose that your body has access to.

We all have to surrender to the truth. Ultimately, if we don't, it's just fucking gross.

If you have too much seed oils in your body fat—which everyone does, unless you've been avoiding them—your brain thinks that sugar equates to energy, because your brain does not trust your body fat.

It may be that these industrial seed oils are actually more problematic than, say, sugar for most people.

Agave is a great example of something that was sold as a health food kind of thing. It's basically worse than high-fructose corn syrup.

I do believe that that a time-restricted window for eating is optimal. So, I usually eat 1:30 or 2:00 o'clock in the afternoon—that's my first meal. Then, I'll eat dinner.

I've been a big fan of the barefoot movement and minimalist shoes since day one. I feel like people lose touch with not just the Earth but the haptic sense of how their body moves when they wear cushioned shoes.

I think collagen is critical for maintenance of the soft tissue, the connective tissue, the facia, the ligaments, the tendons, the skin, hair, and nails.

Not only do you not need carbohydrates to survive, you're better off eating as little carbohydrates as you're comfortable with to thrive.

Literally, vitamin D might be the single most important factor in being able to handle a bout of COVID-19...

Every time I've invested in myself, it's paid dividends.

In the last 5 or 10 years, I've really gotten down on seed oils. There's a lot of information about how devastating seed oils are.

There's an association between frequent eating and high BMI.

The only way to build arches—not the only way but the best way—is to walk barefoot as much as you can.