AMP #266 Life & Business Masterclass with Jesse Itzler

I'm a serial entrepreneur. I've had multiple businesses in multiple different industries, and the main ingredient, or one of the main ingredients, that I think is underrated—and it doesn't just apply to business; I think it applies to being a friend, being a parent, being a son or a daughter—that people don't talk about... is soul. Great businesses [and] great relationships are built on soul.

I'm a big believer that if you have an opportunity to create a memory, you take it because our window on this earth is so short. The average American only lives to be 78 or 80-years-old ... As you get older, it's so hard to create newness in your life. We get built into our daily routines, and then that makes life go really fast ... So you have to work hard on creating newness.

The number one thing people want to feel is accomplished ... So, I simplified the quarantine into three buckets: family business, and wellness. Every day, I try to do one thing in each of those buckets, and that's it.

I just don't think you can have longevity around creativity and building something without putting your soul into it. I think there's an energy and spirit attached to that that you can't fake, and I think people can actually feel it in a product.

When you get to a point when you want to hand it in, if you ask yourself, 'How could I make this 10% or 20% better? If I started right now, how could I make this 20% better?' That's how you get an amazing product.

My parents always praised effort more than results ... I was constantly encouraged to try different things and not be scared of the outcome as long as I gave it my all.

Usually, you can trust your gut, and the only way to be in tune with your gut is to spend time alone.