#224 - How Tracking Every Second of His Life Took Rob Dyrdek from 0 to $405M in Exits

I am human optimization. And optimized to be what though? To just be happy ... At the end of the day, that's why you're playing the game. You got to figure out yourself to understand what truly makes you happy. Because your goal is to not be happy in pockets; your goal is to be happy every single hour of every single day of your life.

I've mastered time, energy, and capacity. So, I live this extraordinarily balanced life by design where I only dedicate 30% of my time to podcasts and shooting television and building my businesses. I spend 30% sleeping, 10% on my health, never compromising, and 30% with my family.

Your entire life, as you grow and evolve, you expand. And what you want to do is be expanding in one direction because that's where exponential growth and greatness and mastery and all these things lie—when you grow into a single direction.

You want to live this peaceful, happy effortless, fulfilling life. That's really what you're chasing. You want a life of infinite abundance and love. And the only way you can actually get to that is through learning mastery of self. And that is mastery of your energy and all the things that give and take from it, your time, and ultimately, your capacity.

I can tell you from someone that's built 17 companies in the last five years that the greatest lesson I had in years two and three was founder-market fit ... The biggest red flag you will ever hear is when somebody comes from one industry and wants to be in another because this one so much easier.

You can live in two places that will get you nowhere: It's dwelling and being negative or it's being hopeful and wishing. Either will get you nowhere.

I put $250 to 500K into every venture. I try to own between 25-70% of every single venture that I have at maturity. I have built 17 companies, sold 6, and netted $450 million since I launched the company in 2016.